Individuals and groups are invited to submit proposals to present at the AgSummit. The AgSummit focuses on marketing for entrepreneurship and economic development. Session tracks include:

Direct Markets and Community Development: explores the connection between direct to consumer markets and the impact within the community. Presenters will discuss their practices within businesses and organizations that have guided the food market structure. This may also include discussions on community development efforts such as economic impacts, social connections, and broader implications to community fulfillment.

Building Partnerships and Community Collaboration: features high impact efforts related to agriculture entrepreneurship or food systems development that were successful, in part, to partnerships and collaborations. Sessions will share efforts to promote and involve public/ private partnerships and non-traditional collaborations.

Business and Workforce Development: highlights the technological adaptions and advancements in agricultural marketing, business development and viability. Topics may address strategies to pivot, creative sales platforms, new business services, workforce and labor implications, and dynamic business models. Presentations will explore alternate and successful strategies across the dynamic business practices and future workforce opportunities.

Market Research, Trends and Impact: explores emerging trends and data analytics across agriculture and food markets which detail new resources and advancements across the industry. Discussions will include applicability of market data whether through visualization, feasibility, and research, and/or stakeholder empowerment with data collection methodologies.

Successful Approaches to Managing Marketing Risk (ERME sponsored): highlights successful approaches to managing value added marketing issues around third-party risk or supply chain shocks. Success stories include use of contracts, insurance, and/or product/market channel diversification strategies.

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Session Types:

Posters: Posters provide the opportunity to share about a successful program, project, or research study in a visual format. Printed posters will be displayed throughout the entirety of the conference. The agenda will include time during session transitions and breaks for attendee engagement.

Lightning Rounds:
These five-minute sessions will provide the opportunity to briefly share about a successful project, program, or research study.

Breakouts:
These 20-miute or 60-minute sessions focus on marketing for entrepreneurship and economic development, organized by tracks listed above. Breakouts may be a collection of individual presentations, panels, or tutorials. Interactive sessions are encouraged and slide presentations may be used, but are not required.

Contact: Bre Miller at millerb@iastate.edu